Wednesday, June 16, 2021
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Conference

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How was it for us at the Days of communication festival/conference

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At the Lone hotel in the City of Rovinj 16 -18 of April was reserved for the Days of communication. Great event. Third in a row, and event that brings together successful creatives, speakers, and PR company representatives. It was crazy, you could see a lot of branded cars around the hotel, high heals, and some All Stars, some suits and ties and some casuals:)

Anyway, everybody was ready to move some mountains and have several hours of creativity training! In the name of Istra Inspirit, there was us – Daria, Martina and Ivana, with some backup (Tihana). We were there to learn something new, get some experiences, meet new people!

IMG_20150418_134155Philip Thomas, the legend of Lions Festival had a talk on the importance of creativity. The only thing you really need to remember from his lecture was:

EMOTION – COLLABORATION – DATA/TECHONOLOGY

 

Indeed, it seemed as if everything that was said after him, had this three things in its basis. We soon realized which way are the lecturers taking us: creativity and emotion. But, can it be THAT simple? Thinking about the Days of creativity, the title of this article just popped out on its own. Is it easy to trasfer the emotion? To arouse it in people/audience?

David Muhlenfeld from The Martin Agency had something to say about that. He really did put a spell on us all.  Everybody got in love with him:)  He got on the stage with his guitar and took over. As if it was his own concert:) He was, we might even say, the only one, or one of the few, to actually SHOW what he does, and how he does it. In front of our eyes, he acted as if he was on a meeting, getting his idea out, and we were the client. And of course – we all loved it:) With every new song he played, it was more and more obvious how much is music really important for this industry. Think about it!

 

Everything that contains music, hits you emotionally first, and then much slowly gets to your brain. The rationality comes with a delay. Conclusion – emotion again! It was all about emotion!

 

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Alison Jackson delighted us with her ideas on the disappearance of authenticity in the modern world, using the example of her work. She uses dubbler to fake photos of rich and famous as being taken by paparazzi or regular photographers. It really makes you wonder what is it that you can actually trust these days… Specially if we talk about comercials, adds, marketing, or media world in general.

But, we must say, Per Nilsson surprised us the most. The king and global director of public relations from Volvo Trucks, reminded us of one of the best comercials ever seen:

Saturday was also full. Full of emotion, collaboration and technology. :) But, we waited for the star! Ivana said: ”If he just looks the way I saw in internet, he got me:) ”. And of course, David Shing does not disappoint! The Digital Prophet from AOL showed us just how people who are into communication, marketing and promotion, LIVE what they work for – and he used himself as an example!

shing

His talk was an explosion of bright thoughts, short, pointing out the important, not losing to many time, or stalling, sweet-talking, straight forward! Everything that needs to be said about the Connected Human, as he called us, was said in his turbo-one-hour-lecture!
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All in all, the lectures were inspiring, creative, with a great dose of humor. But, that’s how you know intelligence, right? It often goes along with humor. The lecturers showed great love for their work, knowledge and capacity. They instructed us to be – COURAGEOUS, to take risks! To try and be different, more special, to make mistakes, to set ourselves apart from the crowd! Creativity does not always come spontaneously. It takes time, experience to get courage to be spontaneous! But with a lot of work, good team, and good energy, it can be done!

We enjoyed our time at Lone hotel. And it needs to be mentioned – the food was delicious!

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We were specially impressed by the positive energy and the availability of the lecturers. You could talk to them, ask questions and even get coffee with some.   :) They really showed us they are the experts in what they do. Communication and sharing! The important thing, the main message was: Creativity matters! 

Untill the next Days of communication – (don’t for)get creative! 1 slika

  Daria Zulim   Daria Zulim – Uskoro magistra kroatistike i project manager za EU projekte. Kreativka, plesačica, model, volonter, lektor, član udruge mladih sVrha. Pozitivka, društvena, zabavna, iskrena.

 

5th Conference on Strategic & Creative Marketing in Tourism

Travel Zoom

When we first got the invitation for the Travel Zoom conference this year and we saw that its title is ‘Become the icon’ it did not say anything to us. But after attending the first day of speeches, workshops and panel discussions it was clear – BECOME YOUR HERO OR ICON – we realized it said everything about strategic and creative marketing based on ‘storytelling’. We have already been aware of the importance of the ‘storytelling’ technique nowadays as one of the most important marketing tools especially when we speak about tourism.

Tourism is full of stories

We just have to discover our stories, write them and transform them into experiences. Easy to say, (not so) hard to do. When you have experts such as Damjan Obal (UX Crafter, hobby magician & chief storyteller, Edgar Slovenia) in front of you you have to create your story or as the workshop itself said ‘Find the story in you’. Of course we had to find the story in our companies or organizations we work for – travel agencies, hotel chains, tourist boards, tourist destinations…

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As we mentioned Istra Inspirit it was clear we already have stories. Stories made of myths, legends, history facts – retold in an innovative and creative way. Our hero is our Inspirit goat with its mantle that goes around and with its super powers sees Istria that anybody else sees – sees the underground world of Raša with its coal mine, sees the fishermen world in Rovinj, sees the witches in Svetvinčenat and the Romans in Medulin (Vizula). Our goat sees all the time periods and not only present. That’s its super power.

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So we solved the challenge at the first workshop and then continued the creative travel with other like-minded people we met at the conference.The following presentation was made by Andrej Pompe & Mateja Gruden (BrandBusinessSchool, Slovenia) who thaught us how to ‘Work different and play better’ on some examples of creating the innovative tourism products also based on stories – family, historical, local stories… Once again we realized we were on a right path. We are doing the right thing – we are translating stories into experiences. Neverthelless in the presentaion made by Andrej and Mateja we discovered so many interesting and useful details which we can implement to improve even more what we’re doing…. PuttingNew Image even more emphasis on some key elements (and taking advantage of them) that are trending in tourism nowadays such as nature (photo safari, forest selfness, api wellness, survival weekend, stargazing),  gastronomy (authentic and local), history & culture (experience of communism, etc.).

Somehow we realized some things that we already knew before but we were not aware of that – stories are important because they make us remember things better, we can find identifications with ourselves and we also like to share them with others… Beside that we all like heroes. Once again the emphasis is put on local stories – whether they are invented, adventorous, cultural, funny, history, family or fairytales… We are selling local and authentic experience.

Storyville

Our afternoon was challenged with another interesting workshop in the marketing area called ‘Cultural Zoom Inspirit 1tourists: It’s 2015’s fastest growing market that everyone wants.’ by Ericka Clegg (Co-founder and Executive Creative Director, Spring, UK). Ericka was so dynamic and straight forward, she reminded us of everything we should have already known about marketing in culture and at the same time made us think of some new marketing tools that we didn’t know they existed. Beside that she made us think about tourist packages – so important for the destinations. Our case was a city called ‘Storyville’ known for a literature festival but with no good image and a lack of local people involved in the festival story. So our group invented many tools to improve the image of the festival and also put government on our side. We will not say everything here because something has to be left at the conference.

We just wanted to share with you a good vibe we had with people there in Zagreb and also say thanks to the organizers – Gorazd Cad and his team to make such an intense and interesting workshop conference specialized in the area we are dedicated to – marketing communications in tourism that we want to improve every day. 

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You can find out more about the conference here.

Istra Inspirit storytelling

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