Last Sunday we headed to the Ronchi airport catching a flight to London. Although this was not my first time to visit this maginicent city which keeps some of my happiest memories, it was now a special experience travelling with my closest Istra Inspirit team members and dear colleagues. Our destination was one of the largest tourism fair in the world – the World Travel Market. We arrived in London in the evening and checked in a small hotel in Notting Hill. We were lucky enough to find the cutest little Persian restaurant ‘Sadaf’ just outside the hotel where we tried the best of Middle East cuisine. One of the best meals we had during our stay in London .
The visit to the fair was scheduled for the next morning. We had to get up quite early to get to Excel before 10 am because the place was in a completely different part of the city. We were already fascinated at the entrance – the impressive campaign of the Flanders region (the official partner of the fair) called ‘Keep the history alive’ , designed to celebrate the 100th anniversary of the World War One (1914th-2014th) was the most memorable one. Young boys dressed up in clothes styled like the beginning of 20th century greeted us at the entrance offering daily newspaper with typical titles from the 1914. Also, during the fair, whole city of London was collecting symbolic donations, and was giving a small brooch formed like red flanders poppy flower. This was a symbol of remembrance for the soldiers killed during the war. It was a beautiful way to make the whole city blossom with this special red poppy symbol standing for an important anniversary.
We spent most of our visit to the fair at the Croatian Tourist Board stand where we had the opportunity to see and welcome the ssociates and partners of the project, and to present our offer for Morgan’s treasure to some of the distinguished agency representatives. What we were also really impressed with, in addition to the high-quality presentations and educational workshops, was a number of performances with which some of the destinations represented themselves. They interactively included the visitors in their ‘story’. It was a great example we could learn from – Istra Inspirit could become a main asset our tourist board could use when presenting Croatia’s touristic offer and Croatia as a destination. This was a perfest example of how Istra Inspirit could become a destination point through ‘storytelling’.
The next day we had some free time for sightseeing and to visit some of my dearest places in London. Among other, we paid a visit to the famous department store Harrods where we were once again presented with the power and importance of design and visual elements in an offer presentation. We enjoyed the interactive conceptual cafe and bookstore National Geographic where the ideas for one of our new project (under the working title ‘Inspirit point’) were just pouring down. But, more about that in some other post.