Tourism forum of Istria – The Moment of Truth

Tourism forum of Istria – The Moment of Truth

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Ready, steady, Prezi! Checking up Rovinj in luxury hotels 
Naslovna slika: Rovinj, luka © Kincses Ferenc
Naslovna slika: Rovinj, luka © Kincses Ferenc

Ladies and gentlemen, please make yourself comfortable. We are about to start a story about Tourism forum of Istria, organized by the Tourist Board of Istria and retelled from Istra Inspirit’s perspective.
The congress hall of Lone hotel is filled with numerous representatives of tourist institutions, local tourist boards, the winners of „Zlatna koza – Capra d’oro“ award, and reporters ready with their cameras to catch the most important moments of this annual reunion of employees in tourism.

 

Zlatna koza Istra Inspirit
Nagrada ‘Zlatna koza – Capra d’oro’

Minister of Tourism Darko Lorencin and president of The Region of Istria Valter Flego held the introductory speech – a look back to the tourist season behind us. They emphasized the challenge this season represented due to the fact that we had 40 rainy days (I believe this is a sufficient reason to stop relaying on the famous 3S concept – sea, sun and sand – of tourism development; isn’t it?). After, Mr. Milo Sršen greeted everybody and the „Zlatna koza – Capra d’oro“ award was handed over to this year’s winners. That little golden goat took us back to the end of 2012, when Istra Inspirit was awarded with the same prize just after the very first season of our experiences. :-) The official part was done but but many interesting presentations were yet to come. The first one was one of Želimir Kramarić, the assistant of Minister of Tourism, who presented possibilities of achieving co-financing from EU funds. Intoxicated with all those euros he talked about, we were relaxed during the next presentation, the one about diffuse hotels, which was presented by Klara Trošt Lesić and Marinela Dropulić Ružić from the Institute of Agriculture and Tourism in Poreč. This interesting and innovative approach in creating an tourist offer can be very well applied in some places in Istria, such as Svetvinčenat or Završje, who are already thinking about similar ideas. We can see a good practice example on Sicily where diffuse hotels are already very much developed. But, there is something that we do not have an example for, something that is unique and impossible to copy… Guess what? Istra Inspirit, of course. :-)

 

Manuela in the zone
Manuela in the zone

And there was Manuela, proudly walking up to the podium, still not sure if the presentation will turn out to be just oral – you know, the way peopel used to give presentations centuries ago. After all, historical stagings are one of the key elements of Istra Inspirit and Manuela would probably find a connection which would explain it all with much sense :-). Our journey began. We started our time machine with „Travel through time“ video and Istrian history was once again revived. An then… double-clicking the mouse to open PreziTo be or no to be?

To be!!!

Using the most imaginative way, we  introduced the audience with all the achievements in the Istra Inspirit project since the beggining until today. We ended the presentation the same way we started it – with a video. This time it was Petra Blašković, out art director, who presented what Istra Inspirit means to her and what is the difference between these and other theatrical performances.

You can watch the video here.

Listening to Manuela and realising the affection with which she is talking about Inspirit, we realised – all the trouble with Prezi, and all the sleepless nights were worth it. If it would be necessary, we could do it all over again. (In Power point of course! :-)) But this highlight of the Frum (:-)) did not end here, because we stayed and listened to a number of presentation afterwards – one very interesting about candidating Pula and Istra for the European Capital of Culture of 2020. (Vlatka Kolarević) and also  the presentation about the effects of the visual content on the Internet we should always think about (Philippe Boutié).

Disco giant
Disco giant

After an interesting morning and afternoon, we continued to hang over lunch, and then … a surprise for all of us! Above our heads two heads have emerged – two actual giants came out of nowhere to invite us to the afterparty. I quickly realised these were not any giants but Istra Inspirit giants – Miro i Sedina Cerovac – not even I knew they were coming. The atmosphere in the nightclub was ‘the crazy seventies’ and I believe everybody pressed some kind of button in their head – a switch mood button. There was a lot of dancing, singing and an occasional cocktail :-). With a lot of fun we ended this year’s Forum and we congratulate again to the Tourist Board for the great organization.

I guess we’ll see each other next year!