How was it for us at the Days of communication festival/conference
At the Lone hotel in the City of Rovinj 16 -18 of April was reserved for the Days of communication. Great event. Third in a row, and event that brings together successful creatives, speakers, and PR company representatives. It was crazy, you could see a lot of branded cars around the hotel, high heals, and some All Stars, some suits and ties and some casuals:)
Anyway, everybody was ready to move some mountains and have several hours of creativity training! In the name of Istra Inspirit, there was us – Daria, Martina and Ivana, with some backup (Tihana). We were there to learn something new, get some experiences, meet new people!
Philip Thomas, the legend of Lions Festival had a talk on the importance of creativity. The only thing you really need to remember from his lecture was:
EMOTION – COLLABORATION – DATA/TECHONOLOGY
Indeed, it seemed as if everything that was said after him, had this three things in its basis. We soon realized which way are the lecturers taking us: creativity and emotion. But, can it be THAT simple? Thinking about the Days of creativity, the title of this article just popped out on its own. Is it easy to trasfer the emotion? To arouse it in people/audience?
David Muhlenfeld from The Martin Agency had something to say about that. He really did put a spell on us all. Everybody got in love with him:) He got on the stage with his guitar and took over. As if it was his own concert:) He was, we might even say, the only one, or one of the few, to actually SHOW what he does, and how he does it. In front of our eyes, he acted as if he was on a meeting, getting his idea out, and we were the client. And of course – we all loved it:) With every new song he played, it was more and more obvious how much is music really important for this industry. Think about it!
Everything that contains music, hits you emotionally first, and then much slowly gets to your brain. The rationality comes with a delay. Conclusion – emotion again! It was all about emotion!
Alison Jackson delighted us with her ideas on the disappearance of authenticity in the modern world, using the example of her work. She uses dubbler to fake photos of rich and famous as being taken by paparazzi or regular photographers. It really makes you wonder what is it that you can actually trust these days… Specially if we talk about comercials, adds, marketing, or media world in general.
But, we must say, Per Nilsson surprised us the most. The king and global director of public relations from Volvo Trucks, reminded us of one of the best comercials ever seen:
Saturday was also full. Full of emotion, collaboration and technology. But, we waited for the star! Ivana said: ”If he just looks the way I saw in internet, he got me:) ”. And of course, David Shing does not disappoint! The Digital Prophet from AOL showed us just how people who are into communication, marketing and promotion, LIVE what they work for – and he used himself as an example!
His talk was an explosion of bright thoughts, short, pointing out the important, not losing to many time, or stalling, sweet-talking, straight forward! Everything that needs to be said about the Connected Human, as he called us, was said in his turbo-one-hour-lecture!
All in all, the lectures were inspiring, creative, with a great dose of humor. But, that’s how you know intelligence, right? It often goes along with humor. The lecturers showed great love for their work, knowledge and capacity. They instructed us to be – COURAGEOUS, to take risks! To try and be different, more special, to make mistakes, to set ourselves apart from the crowd! Creativity does not always come spontaneously. It takes time, experience to get courage to be spontaneous! But with a lot of work, good team, and good energy, it can be done!
We enjoyed our time at Lone hotel. And it needs to be mentioned – the food was delicious!
We were specially impressed by the positive energy and the availability of the lecturers. You could talk to them, ask questions and even get coffee with some. They really showed us they are the experts in what they do. Communication and sharing! The important thing, the main message was: Creativity matters!
Untill the next Days of communication – (don’t for)get creative!